Marketing your writing services

Some web marketing concepts from Jerry Bader (adapted by me):

1.  Think people, not clients.  Your writing clients are people first.  That means they have good and bad days, are under pressure from bosses, and want your help for the least money possible because they also are under budget.  Think about how you can serve these people extraordinary writing services to make their lives easier.  They’ll keep coming back to you, which is what you want.

2.  Think stories, not pitches. If you’re creating a sales pitch to a client, tell stories.  People love stories.  Create an audio that tells about the clients you’ve served.  Get one of them to tell the story of how you saved their bacon.         

3.  Think focus, not confusion.  Everyone who starts out in business has too large a focus.  You want to write for everyone.  But you can’t.  You don’t have time and if you spend time trying to learn new areas of writing, you’ll miss the areas where you have the edge.  Decide on one writing focus to begin with, one you’re very familiar with and comfortable writing about easily and quickly.  Then broaden only when you have some good base clients in your primary focus area.  I decided my first primary focus would be writing about starting into business, including books and articles and business plans.  That’s it.  I’m as busy in this area as I want to be, so soon I’ll venture out into related areas. 

More later on this subject.